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Strategic Content Leadership That Connects, Scales, and Grows Brands

I create content ecosystems that fuel brand authority, audience trust, and measurable business growth.

I specialize in building and scaling strategic content programs that drive real results.

With experience across SaaS, nonprofit, and corporate brand environments, I lead brand storytelling, editorial planning, and content design initiatives that align directly to growth and engagement goals.

I create full-funnel content strategies across blog ecosystems, executive thought leadership, product launches, and creative brand campaigns, blending clarity, creativity, and business impact at every stage.

Capabilities That Drive Results

I blend creative instinct with clear strategy, and I do not stop at big ideas.

I lead, execute, and iterate until the work performs.

From building content systems to driving full-funnel campaigns, I help brands strengthen voice, increase engagement, and create momentum that sticks.

These are the core strengths I lean on to create purposeful, performance-driven content marketing:

Content Strategy

I build content ecosystems that connect brand goals to real business outcomes.

From messaging frameworks and blog engines to long-form programs and launch campaigns, I align every asset to measurable goals and audience needs.

Growth Marketing Mindset

I approach content creation with a growth-first mindset.

By testing, learning, and optimizing performance data, I help brands drive acquisition, retention, and momentum through strategic content development.

Creative Direction

I lead creative from kickoff to execution, partnering with writers, designers, and marketing teams to bring ideas to life.

I turn concepts into clear, high-performing content assets that engage, educate, and convert.

Brand Voice and Messaging

I help brands define and evolve their voice to stay consistent, human, and distinctive across every customer touchpoint.

From tone guidelines to narrative strategy, I align messaging to both brand identity and market position.

Content Amplification and Community Engagement

I build amplification strategies that extend content reach, foster authentic audience engagement, and strengthen brand visibility across organic and owned channels.

I focus on purposeful distribution that drives real impact, not just impressions.

Collaborative Leadership

I bring teams together across functions, connecting product, marketing, sales, and design through shared content goals.

I create alignment, drive execution, and lead high-performing content initiatives that support business growth without sacrificing creativity.

Endorsements from Colleagues and Leaders

Feedback on how I lead content strategy, build collaborative partnerships, and drive meaningful results across teams and projects.

"I had the pleasure of working with Brittani at Glassbox, where she led our social media strategy with infectious enthusiasm and expertise. Her upbeat and contagious personality made her an absolute joy to work with and helped foster a positive and collaborative environment in a remote workplace -- no easy feat!

Brittani was always eager to learn and take on new challenges, consistently going above and beyond in her role managing social media. She also frequently offered assistance across various marketing projects, demonstrating a true team-player attitude. Brittani would make a wonderful asset to any team, and I highly recommend her for any role she pursues."

Jenna Cason - Global PR and Brand Director | Glassbox